DANIELLE ADKINS
Who am I?
What do I do?
Why do I do it?
Hi, I'm Danielle, but you can call me Dani. I am a content manager and all-around creative from southern Indiana. I love figuring out what makes people tick, so I've spent the last several years working and living all over the world.
Where do I call home? I'm still not entirely sure. I've spent significant time in Louisville, Sevilla, London, Oxford, Nashville, and Medellín. A piece of my heart remains in each of those cities.
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When I am not hard at work bringing brands to life via content marketing and writing, I can be found lifting weights, dancing, exploring local cafes, learning languages, or rewatching Gilmore Girls for the 500th time.
Is it just me, or is everything written by Amy Sherman-Palladino dripping in hilariously witty dialogue?
I help brands, large and small, find their unique voice, identify their target audience, and elevate their content. I also create user-generated content (UGC) as well as photo and video content for product and service-based businesses. Whether it's writing, proofreading, video editing, or uploading and organizing content in a content management system (CMS), I can help!​
You want to be found on the web. Your audience has questions. I love content marketing because, when done well, it's a win for companies and consumers.
If you want to sell your product or service you can't just shove it down people's throats. No one is receptive to that. So, what can you do? Be helpful!
Content should always serve your audience. What questions do your customers have? Answer those. Do you want to be seen as an industry thought leader? Start writing (or hire me to do it for you!).
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Digital content marketing is much more than simply placing words onto virtual paper and sending those words out into the ether, hoping for the best. At its most basic level, it involves specifying a target audience, identifying their needs, utilizing keywords and SEO best practices (give the SERPs what they want already!), and crafting a distinctive brand voice.
Good content isn't necessarily the most polished, though it should be that too. Good content is the content your audience actually needs. If it isn't solving their problems or positioning you as an industry thought leader....à la poubelle (trash it)!​